ABOUT US
OUR MISSION
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Pay it forward. Pass on what we’ve learned. Contribute to others’ future growth & success
The most rewarding moments of our careers have been those when we’ve guided talented managers & leaders to break through with a new way of looking at the world or leading their team. Making that happen for you and your leaders is our biggest reward. Our metric is “epiphanies per quarter.”
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Be advocates for broader adoption of these methods of leadership and management
We’ve seen how much more productive and happy teams are when leaders can effectively lead. We don’t believe the skills or approaches we teach should be uncommon; that almost everyone can benefit when managers & leaders apply them across a wider range of companies, teams and organizations.
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Provide the most valuable and practical short- and long-term guidance available
We’ve lived and heard coachees’ frustrations with “generic” management coaching systems, which often don't lead to lasting changes. We’ve forged trust-based relationships everywhere we’ve been. By adapting to each leader and their situation, we aim to elevate the standard.
Rob Martyn
30-year Studio, Ops and Production veteran
Org & Team Building and Development | Management & Leadership Development | Multi-studio Game Production | Studio Leadership | Multi-discipline Org Leadership
Rob is a technology, organizational and operational change agent for market leaders, from early online giants (AOL) to early game console legends (EA Sports) to multimedia pioneers (Living Books) to Free-to-Play breakouts (Tiki Solitaire Tripeaks) to modern-day super-franchises (Call of Duty Mobile)
He's a Mentor, manager and leader in genres ranging from Edutainment to Sports to Simulations to Casual to Mid-core.
He's held a number of studio/business leadership roles in many disciplines, including: Production, Product, Marketing and UA, Operations and Finance.
Jaim began his career in games in Customer Service at Pogo.com. Firmly rooted in the value of knowing and serving your customers, he then excelled as a Producer & Product Manager, leading teams and initiatives across a broad spectrum of areas including community, micro-transactions and virtual currencies; all early foundations required for doing innovative things in free-to-play and mobile games.
At GSN Games, he was General Manager and head of the Solitaire & Puzzle games studio where he oversaw the break-out hit Tiki Solitaire Tripeaks - the first mobile solitaire game to vault into top 50 grossing charts and establish the category as a key space on mobile.
Jaim then stepped in as Head of Marketing for GSN Games, revitalizing the organization and function. When Scopely acquired GSN Games, he shepherded the team's integration into Scopely's Marketing org. He then spearheaded Scopely Marketing's realignment towards extremely tight collaboration with studios ("Strategic Marketing") which helped fuel the market-shattering launch of MonopolyGo! in 2023.
Jaim Friesen
25-year Games industry veteran.
Product Management | Biz + P&L Leadership | Org & Culture Building | Game Production | UX/UI Design | Social Systems | FreeToPlay & Microtransactions Strategy & Mechanics